1) Who We Are

We are a UAE-based accounting, bookkeeping, tax and advisory firm. We use our Website to share information about our services and to allow visitors to submit enquiries.

2) Information We Collect

We may collect the following categories of information:

1. A) Information you provide to us

When you fill a form, request a quote, book a consultation, subscribe, or contact us, you may provide:

• Name
• Email address
• Phone number
• Company name and role
• Business information relevant to your enquiry
• Any message content you submit
• Documents or files you upload (if enabled on the Website)

1. B) Information collected automatically (Website usage data)

When you visit the Website, we may automatically collect:

• IP address
• Browser type and version
• Device information
• Pages visited and time spent on pages
• Referring/exit pages and links clicked
• Date/time of access
• General location (derived from IP, not precise GPS)

1. C) Cookies and similar technologies

We use cookies and similar technologies to operate the Website, understand usage, and improve performance.

3) How We Use Your Information

We use personal data for the following purposes:

1. A) To respond to your enquiries and provide services

• Respond to requests, questions, and contact form submissions
• Arrange calls/meetings and provide proposals/quotations
• Provide requested services and support

1. B) To operate and improve the Website

• Monitor Website performance and user experience
• Analyse traffic, trends and visitor behaviour
• Fix errors and improve security

1. C) Marketing and communications (where permitted)

• Send service updates, newsletters, insights, and relevant offers
• Share event/webinar announcements or new service launches

You can opt out of marketing at any time (

1. D) Legal, compliance and security

• Protect against fraud, abuse and unauthorised access
• Comply with legal obligations, regulatory requirements, and lawful requests
• Establish, exercise or defend legal claims

4) Legal Basis for Processing (If Applicable)

Where required by law (for example, for EU/UK visitors), we process personal data on one or more of the following legal bases:

• Consent (e.g., marketing emails, certain cookies)
• Contract / pre-contract steps (e.g., responding to quote requests, delivering services)
• Legitimate interests (e.g., improving our Website, security, responding to enquiries)
• Legal obligation (e.g., record-keeping requirements, responding to lawful requests)

5) Sharing and Disclosure of Information

We do not sell your personal information.

We may share information in the following limited situations:

1. A) Service providers (processors)

We may use trusted third-party vendors to operate our Website and business functions, such as:

• Website hosting and maintenance providers
• Email, communications and CRM tools
• Analytics providers (e.g., website traffic measurement)
• Security and spam prevention services

These providers are permitted to process personal data only to perform services on our behalf and are expected to protect it.

1. B) Legal and regulatory requirements

We may disclose information if required to comply with applicable law, regulation, court order, or lawful request.

1. C) Business transfers

If we are involved in a merger, acquisition, restructuring, or sale of assets, personal data may be transferred as part of that transaction, subject to appropriate safeguards.

1. D) Aggregated / anonymised data

We may share aggregated or anonymised data that does not identify you personally for reporting or improvement purposes.

6) Cookies Policy

Cookies are small text files stored on your device. We may use:

• Strictly necessary cookies (required for Website functionality and security)
• Analytics cookies (to understand Website usage and improve performance)
• Functional cookies (to remember preferences, where applicable)
• Marketing cookies (only if enabled—used to measure advertising effectiveness or run remarketing)

Managing cookies

You can control cookies through:

• Your browser settings (block or delete cookies)
• Any cookie banner or preference tool available on the Website (if implemented)

If you disable cookies, some Website features may not function properly.

7) Third-Party Links and Social Media

Our Website may include links to third-party websites or social media features (e.g., LinkedIn, Facebook). If you use those services, their privacy policies apply. We do not control third-party sites and are not responsible for their content or privacy practices.

8) Data Security

We take reasonable administrative, technical, and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no online system is 100% secure. We cannot guarantee absolute security of information transmitted or stored electronically.

9) Data Retention

We keep personal data only as long as necessary for the purposes described in this Policy, including:

• Responding to enquiries and managing client relationships
• Meeting legal, accounting, tax, or regulatory obligations
• Resolving disputes and enforcing agreements

Retention periods vary depending on the type of data and purpose. When data is no longer needed, we delete or anonymise it where appropriate.

10) Your Choices and Rights

Marketing communications

If you receive marketing emails from us, you can opt out at any time by:

• Clicking the “unsubscribe” link in the email, or
• Contacting us using the details in Section 13

Your data rights

Depending on applicable law, you may have the right to:

• Request access to your personal data
• Request correction of inaccurate data
• Request deletion of data (subject to legal obligations)
• Object to processing or request restriction
• Withdraw consent where processing is based on consent

We may request identity verification before fulfilling requests.

11) Children’s Privacy

Our Website is not intended for children. We do not knowingly collect personal data from anyone under the age of 13. If you believe a child has provided personal data, please contact us so we can take appropriate steps to delete it.

(If you prefer to set this to 18 for your business policy, we can revise this section accordingly.)

12) Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised “Last updated” date. Your continued use of the Website after changes are posted means you accept the updated Policy.

If we make material changes, we may provide additional notice on the Website.

13) Contact Us

If you have questions about this Privacy Policy or your personal data, contact us:

Email: sales@virtualaccountants.ae